Stephy Publishers

  Journal of Psychological Science and Research - (JPsSR) | Stephy Publishers The aims of this paper are as follows: 1.     1. To put Hearts & Minds on the map as a key approach to organisational change. 2.     2. To explain the underlying mechanism of Hearts & Minds. 3.     3. To show that Hearts & Minds can be equally successfully deployed for organisational change in the commercial sector. 4.     4. To explain how Hearts & Minds achieves a higher level of permanence compared with other approaches. The paper traces the military origins of Hearts & Minds from the  Malayan Emergency  and the  Borneo Campaign  through to the final version in  Operation Storm . The method centres around working within the values of the target audience, focusing on the needs of that audience and mimicking the military model. The results from the commercial adaptation are equally reliable...

  Journal of Psychological Science and Research - (JPsSR)| Stephy Publishers Abstract The aims of this paper are as follows: 1. To put Hearts & Minds on the map as a key approach to organisational change. 2. To explain the underlying mechanism of Hearts & Minds. 3. To show that Hearts & Minds can be equally successfully deployed for organisational change in the commercial sector. 4. To explain how Hearts & Minds achieves a higher level of permanence compared with other approaches. The paper traces the military origins of Hearts & Minds from the Malayan Emergency and the Borneo Campaign through to the final version in Operation Storm. The method centres around working within the values of the target audience, focusing on the needs of that audience and mimicking the military model. The results from the commercial adaptation are equally reliable as in the military model and permanence of the transformation is equally present. The key reasons wh...