The Role of Hearts & Minds in Organisational Change| Stephy Publishers

 




Journal of Psychological Science and Research - (JPsSR) | Stephy Publishers


The aims of this paper are as follows:

1.    1. To put Hearts & Minds on the map as a key approach to organisational change.

2.    2. To explain the underlying mechanism of Hearts & Minds.

3.    3. To show that Hearts & Minds can be equally successfully deployed for organisational change in the commercial sector.

4.    4. To explain how Hearts & Minds achieves a higher level of permanence compared with other approaches.

The paper traces the military origins of Hearts & Minds from the Malayan Emergency and the Borneo Campaign through to the final version in Operation Storm. The method centres around working within the values of the target audience, focusing on the needs of that audience and mimicking the military model. The results from the commercial adaptation are equally reliable as in the military model and permanence of the transformation is equally present.

The key reasons why Hearts & Minds is effective and reliable is as follows:

1.    • In an inverted way, fixes problems that are important to the target audience, neither the Administrators nor C-suite

2.    • Addresses Needs & Wants of the target audience

3.    • Allows the target audience to participate

4.    • The target audience are given the skills by a Training Team who chaperone them throughout the task

5.    • The Training Team always work within the values of the target audience

6.    • Achieves a high level of permanence

7.    • Dignity is maintained at all times

Keywords

Training Team, Needs & Wants, Permanence, Values,Communication, Awareness

Introduction

Hearts & Minds was conceived by Sir Gerald Templer, the British High Commissioner for Malaya, during the Malayan Emergency. The exact moment at which he first used the phrase ‘winning the hearts and minds of the people’ does not seem to be officially recorded, but it was very soon after his arrival. It was a telling phrase and caught on rapidly”.1 The Malayan Emergency lasted from 1948-1960. “The shooting side of the business is only 25% of the trouble and the other 75% lies in getting the people of this country behind us”, wrote Templer in November 1952.

This required the notion of understanding people’s needs and desires and linking those desires to a sensible civil development programme. It meant delivering it without qualification, yet undertaking all of this within the culture of the people, rather than the culture of the change agents. Gathering intelligence constantly and communicating free of propaganda always took place within the context of the civil developments in progress. Issues were dealt with as they arose.The outcome was success.


To read more #PsychologicalScience and #PsychologicalResearch
https://www.stephypublishers.com/jpssr/fulltext/JPSSR.MS.ID.000507.php


#Openaccessjournals
https://www.stephypublishers.com/

Comments

Post a Comment

Popular posts from this blog

Image
 Lateral Rock Characteristic Evidence of Hydrocarbon Restoration from Post-Stack Impedance Inversion: A Case Study of ZED-field Offshore Niger Delta Lateral predictions of rock properties that are descriptive of a reservoir have been studied using a model-established seismic inversion approach that was used to convert input seismic data into an acoustic impedance structure to optimize hydrocarbon restoration in the field. This was actualized by integrating wireline logs and 3D post stack seismic data procured from ZED-Field offshore Niger Delta. The inversion system employed in this study comprises of forward modelling of reflection coefficients starting with a low-frequency impedance model induced from well logs and convolution of the reflection coefficients with the source wavelet extracted from the seismic input. P-impedance analysis at reservoir C5000 delineated from the control well gave a near perfect correlation of 0.998109 (≈ 99.8 %) between the original P-impedance log, in...
Read more
Image
Prediction of Ionic Liquids Methane Hydrate Average Depression Temperature via COSMO-RS COSMO-RS is a tool used to pre-screen and pair ionic liquids for gas hydrate mitigation. However, the ionic liquids properties estimated from COSMO-RS lack direct connectivity to the determination of the safety margin (hydrate depression temperature) the inhibitor can alter on the hydrate phase boundary conditions. In this study, a parametric function that relates COSMO-RS estimated ionic liquid surface area and hydrogen bonding energies to the methane hydrate average depression temperature (∆T) have been presented. The statistical model in this study was developed using multiple linear regression techniques on about 90 data samples at 10 wt.% ionic liquids. The developed model in this work accurately predicts the methane hydrate average depression temperature with standard error of 3.14 and average deviation error of 0.92. Also, the ionic liquid surface area and hydrogen bonding energy contribute t...
Read more
Image
 How to Treat Cancer Properly Cancer is one of the deadliest diseases in the world, chemotherapy is effective under some conditions, but has too heavy side effects, and it is not effective to a considerable proportion of cases while the side effects are often life-threatening, drugs (not unhealthy addictive drugs mentioned in reference four, the drug in reference four only mean those makes people addictive but does no good to health, destroying health quickly) are not always available to improve the condition. However, sport is a potential treatment that is effective to cancer before the cancer is disseminated, this gets little attention but is true both in theory and practice. The physical activities that have moderate intensity and duration should have devastating effects on cancer cells, they make the body hot and reduce the nutritional resources that cancer cells can get, also renew the proteins in the body and improve one’s mood, cancer cells are hard to live when one is activ...
Read more